PSI Systems North America
CLIENT OVERVIEW
PSI Systems North America, Inc. acts as a sales and warehousing representative for European component manufacturers specializing in the plumbing and HVAC sectors.
CHALLENGES
The outdated website presents challenges such as poor user experience, limited functionality, and decreased credibility.
GOALS
- Provide more information about products, services, and expertise.
- Update the website’s look and feel to align with current trends.
- Communicate what sets the company apart from competitors.
PROCESS
After analyzing competitors’ designs, I mocked and executed a modernized design to infuse the website with a renewed aesthetic and ensure it remains relevant in today’s digital landscape. After integrating new content and revising the company’s partnerships, the website now accurately reflects their current business affiliations.
CONCLUSION
By emphasizing user experience, contemporary design, and clear communication of the company’s value proposition, the website becomes an essential asset for attracting and captivating customers in today’s challenging digital environment.
