2023 Melanoma Research Alliance Report
CLIENT OVERVIEW
The mission of the Melanoma Research Alliance (MRA) is to eradicate suffering and fatalities caused by melanoma through collaborative efforts with all stakeholders. The organization endeavors to accelerate impactful research, develop cures for all patients, and prevent future cases of melanoma.
CHALLENGES
Each year, MRA publishes annual reports and articles documenting the progress of the organization. As only PDFs are initially released, they must be translated for online publication.
GOALS
- Turn PDFs into web pages for better access – making information dynamic and easy to reach, improving user experience across devices. It enhances engagement and shows our dedication to accessibility and user-friendly design.
- Make sure the web pages closely resemble the design of the original PDFs. Our aim is to maintain consistency in layout, fonts, images, and colors. By doing so, we ensure a smooth transition to the web while keeping the brand identity intact and enhancing user engagement.
PROCESS
Starting with last year’s report as my base, I began by ensuring that the information aligned with the current report. This involved transferring the content while enhancing the design for improved readability on the web.
After confirming content arrangement, I double-checked the consistency of typography and introduced new design elements, images, and other elements.
CONCLUSION
In summary, our work with the Melanoma Research Alliance aimed to make their reports more accessible online. By turning PDFs into web pages, we improved user experience and engagement across devices while maintaining the original design. This effort aligns with MRA’s mission to advance melanoma research and accessibility.
